Dynasty Rewards Rebrand
Dynasty Rewards Rebrand
Dynasty Rewards is DraftKings’ customer loyalty program, and our team was tasked with a full rebrand. I created digital assets and a custom image library to support a new identity that feels elegant, upscale, and exclusive. The refreshed look elevated the program’s presence and reinforced player loyalty through high-value events and experiences.
Design - Nate Rocco & Brandon Gant | Art Direction - Nick Devine | Copy - Hayley Levesque
Spring Break Rewind
Spring Break Rewind
For DraftKings Casino, I designed the logo and campaign identity for Spring Break Rewind, a digital and television campaign inspired by retro MTV. The branding leaned into playful nostalgia while showcasing casino product offerings in a way that felt both fun and fresh.
Design - Nate Rocco & Josh Smith | Art Direction - Nick Devine | Animation - Derek Kunze
Internal Logo Design
Internal Logo Design
This section features logos and wordmarks I designed for internal DraftKings organizations, events, and social programs. Each mark needed to grab attention, communicate purpose clearly, and stay rooted in DraftKings’ brand identity—all while pushing creativity within the company’s visual system.
The Name Redacted Podcast Branding
The Name Redacted Podcast Branding
For The Name Redacted Podcast, hosted by Jared Carrabis under DraftKings Media, I created the show’s full brand identity. This included logo design, digital marketing assets, and merchandise, all tailored to resonate with Red Sox fans while staying aligned with the DraftKings voice.
Art Direction - Nate Rocco | Design - Nate Rocco & Josh Smith
