DRAFTKINGS BRANDING PROJECTS

Take a look at how I’ve helped bring the DraftKings brand to life through rebrands,
campaign identities, and creative design across marketing and media projects.

Spring Break Rewind

Spring Break Rewind

For DraftKings Casino, I designed the logo and campaign identity for Spring Break Rewind, a digital and television campaign inspired by retro MTV. The branding leaned into playful nostalgia while showcasing casino product offerings in a way that felt both fun and fresh.

Design - Nate Rocco & Josh Smith     |     Art Direction - Nick Devine     |     Animation - Derek Kunze
Artboard+1+copy3.webp
SBR_Social Assets.webp
Artboard+155.webp
SB1.gif
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Dynasty Rewards Rebrand

Dynasty Rewards Rebrand

Dynasty Rewards is DraftKings’ customer loyalty program, and our team was tasked with a full rebrand. I created digital assets and a custom image library to support a new identity that feels elegant, upscale, and exclusive. The refreshed look elevated the program’s presence and reinforced player loyalty through high-value events and experiences.

Design - Nate Rocco & Brandon Gant     |     Art Direction - Nick Devine     |     Copy - Hayley Levesque
Dynasty+Social+Mocks.webp
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Dynasty_Tiers.webp
Dynasty+Laptop+Mock.webp
Full+Image_PromoPage_900x300.webp
DynastyImages_SportsIllustrated.webp

Program Logo Design

Program Logo Design

This section features logos and word-marks I designed for a variety of DraftKings organizations, events, and social programs. Each mark needed to grab attention, communicate purpose clearly, and stay rooted in DraftKings’ brand identity—all while pushing creativity within the company’s visual system.

Betting+Splits.webp
EmployeeVoice_Banner.webp
TouchdownDraw_Banner.webp
DKCompass_Banner.webp
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DKCircles_banner_3.webp
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The Name Redacted Podcast

The Name Redacted Podcast

For The Name Redacted Podcast, hosted by Jared Carrabis under DraftKings Media, I created the show’s full brand identity. This included logo design, digital marketing assets, and merchandise, all tailored to resonate with Red Sox fans while staying aligned with the DraftKings voice.

Art Direction - Nate Rocco     |     Design - Nate Rocco & Josh Smith
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Redacted+Photos.webp
NRP_DavidOrtiz.png
Screenshot+2025-09-26+at+5.26.56 PM.webp

Investor Day Video Boards

Investor Day Video Boards

I developed the storyboard for an investor-facing video designed to support the company’s next round of funding, translating the script into a clear, strategic visual narrative. Partnering closely with the copywriter, I established the video’s visual language and direction ahead of editing and motion design to ensure alignment and impact from the outset.

View a short clip from that video below.

Art Direction - Nate Rocco & Brandon Gant     |     Copy - Ariel Spang     |     Video Production - Jay Brennan & Ken Cooney
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