DRAFTKINGS EXTERNAL MARKETING
Explore some of the ways I’ve extended the DraftKings brand, through campaigns, partnerships, and stadium activations, to connect with fans in fun and engaging ways.
Digital External Marketing
Digital External Marketing
This section highlights a wide range of digital marketing assets created for DraftKings’ external platforms—including social posts, CRM placements, website banners, and even merchandising shop promotions. The work spans multiple business verticals and product offerings, showcasing versatility while keeping the brand fresh and engaging across every touchpoint.
Ad Sales Partnerships
Ad Sales Partnerships
Here I showcase design work for DraftKings’ Ad Sales partnerships with major brands. These projects involve creating custom-branded contests and placements that align with partner identities while driving player engagement and brand awareness. With DraftKings’ large audience reach, this work helped partners maximize visibility and connect meaningfully with fans.
Sports-Zone Event Space
Sports-Zone Event Space
At Gillette Stadium, home of the New England Patriots, I led the redesign of the DraftKings SportsZone event space. The goal was to modernize outdated branding and create an atmosphere that felt both inviting and energetic, while staying true to DraftKings’ identity. On game days, the refreshed space now serves as a lively hub for fans to gather, eat, and celebrate.
